Digital TV Transition Could Lead to New Digital Divide
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July 30, 2010 11:00 AM
In just over one year, Canada is scheduled to complete the digital television transition, as stations switch from analog to digital broadcasts. While cable and satellite subscribers will not notice the change, over one million Canadians that rely on over-the-air signals will be affected. Despite the experience in other countries that left many consumers without digital converter boxes staring at blank screens, my weekly technology law column (Toronto Star version, homepage version) argues the Canadian government seems content to leave the switch to the private sector, implausibly claiming "industry-led solutions will ensure a smooth transition for consumers."
The basic notion of the transition is fairly straightforward. For decades, Canadian broadcasters have used spectrum to transmit over-the-air analog broadcast signals. Before the widespread use of cable and satellite, many Canadians used antennae - "rabbit ears"- to access those broadcast signals.
On August 31, 2011, Canadian broadcasters will switch from analog to digital broadcasts. The shift to digital brings several advantages including better image and sound quality as well as more efficient use of spectrum that will open the door to new telecom services. It also requires those relying on over-the-air signals to have a television with a digital tuner or obtain a digital converter box to convert the digital signal back to analog.
Contrary to popular belief, many Canadians still rely on over-the-air signals. In its latest update on the transition, the Canadian Radio-television and Telecommunications Commission estimated that up to 857,000 households in larger markets do not subscribe to either cable or satellite. On top of those households, tens of thousands of rural households also depend upon over-the-air signals.
The CRTC has opened the door to a satellite alternative for rural communities, but households that rely on over-the-air signals in larger markets will need a digital converter box in order to continue to watch programs on their existing televisions. In the United States, the government subsidized the cost of the transition, establishing a coupon program that ultimately cost over $1 billion and forced a six-month delay of the transition when politicians feared that too many consumers were not ready.
Unlike the U.S., there will not be a Canadian subsidy program. While the additional costs could affect lower income Canadians, who are also more likely to rely on the over-the-air signals rather than cable or satellite services, Canadian Heritage Minister James Moore has firmly rejected a similar approach.
A successful transition also depends upon educating Canadians about the changes. For example, the United Kingdom has established Digital UK, an independent, not-for-profit organization to the lead its process. The organization is funded by the country’s private broadcasters and was established at the request of the government. It maintains a comprehensive website and has launched a nationwide advertising campaign.
By contrast, other than the occasional CRTC release - Chair Konrad von Finckenstein has been sounding the alarm bells on the digital transition for months - the issue has attracted virtually no public attention in Canada. Moore has told Canada’s broadcasters that Canadians had "fair notice" about the transition and that the broadcasters should be prepared to complete the switch on schedule, emphasizing the transition "must remain on track."
But most Canadian broadcasters see little value in investing in a public education campaign without government support, particularly since they are already spending millions on digital transmitters. In fact, the mandatory deadlines for the transition were only established after it became apparent the broadcasters would not make the switch voluntarily.
The CRTC has tried to push the issue onto the public agenda, but has thus far faced government opposition and broadcaster indifference. As a result, when Canada’s broadcasters flip the switch next summer, hundreds of thousands of Canadians may find themselves on the wrong side of a new digital divide.
Originally posted on Michael Geist's Blog
| Blogger Profile: Michael Geist | |
| Dr. Michael Geist is a law professor at the University of Ottawa where he holds the Canada Research Chair in Internet and E-commerce Law. Dr. Geist has written numerous academic articles and government reports on the Internet and law and was a member of Canada's National Task Force on Spam. He is an internationally syndicated columnist on technology law issues. He is an internationally syndicated columnist on technology law issues. |  |
Comments
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Yes Micheal the CRTC is telling us what average Canadians can afford.
Thats right Micheal , average Canadian paychecks cant compete with crtc paychecks.
thx for the info, why dont you write about the real issues pertaining to this transition.
1) economy
2) loss of jobs
3)old age pensions at risk
4) low income families
Cable companies are scamming us with over priced service and limited choice and thx to crtc .
Micheal maybe to you any increase in cable costs does not effect you , than again not everyone is a lawyer making your salary.
People with basic cable or just using rabbit ears cant afford increases in cable costs , not mentioning cable boxes.
The real divide is the poor are getting poorer and the rich are getting richer.
Why dont you write about millions of low income families who cant afford the cost of transition for a better picture and choose between buying a box or buying kraft dinner to feed there families.
Just like the CRTC out of touch with reality.
