Consumer Ratings — How Much Do they Influence Decision Making?
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Enterprise Resource Planning (ERP) Archives
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March 30, 2011 9:30 AM
During a recent vacation I had an opportunity to test my own decision making with respect to the value of consumer ratings. Deciding where to dine out is always one of the pleasant challenges of any holiday.
I have used Trip Advisor in the past to plan vacation travels and find hotels or accommodations; however, I found the site to be invaluable in terms of finding restaurants. My wife and I reviewed the standard literature that you would find in the hotel room and after finding a couple of interesting restaurants, went online to check them out. Some were highly rated on Trip Advisor and others not. We searched out the top 10 restaurants and without exception had tremendous food and service at every one we selected that was highly rated.
One establishment had a card on the table encouraging patrons to rate their restaurant on Trip Advisor and I had an opportunity to discuss the value of ratings with the owner. He stated that over 50% of his business was directly as a result of Trip Advisor. His goal was to be in the top 5 (currently he is rated #8). In fact, his belief was that being in the top 5 would result in another significant jump in business. The service was superb and he measured himself by what his patrons said in terms of feedback on the Trip Advisor website.
When a consumer rating service works, it is extremely powerful and drives the right kind of behaviours in both consumers and suppliers.
With CanadianEMR, we have worked very hard over the past years to create a consumer reports of EMRs. You will notice if you check out the EMR Vendors that the majority of EMR product ratings have recently been updated by users of those systems. Hundreds of users in the past two days have updated their ratings to improve the relevance and currency of the rating data. If you are a user of an EMR, I strongly encourage you to rate your system — it takes just a few minutes and adds significant value to the overall data.
Originally posted on Canadian EMR
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