Another look at where right timed content is headed
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Enterprise Resource Planning (ERP) Archives
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April 12, 2010 11:45 AM
I saw this article the other day stating that less than 48% of adults surveyed in the US watch new TV shows when they are first broadcast. "Thirty percent said they used a DVR to watch new episodes of their favorite shows, while 10% went online"
Individuals are time-shifting at a finer grained level as well. During the NCAA basketball tournament this year, I didn't even start watching a game until half time, so I'd be caught up by the time the game got to the end.
As bandwidth costs continue to fall and the vast amounts of cloud storage possibilities appear, 2010 could be the tipping point for the way content is stored, deployed and accessed. Time-shifting may even be an antiquated concept, since it will be more about right-timing at a consumer level rather than some media giant's determination at what "Clash of the Titans" moment is the best time to release content so it competes against something else I want to watch. Thursday nights currently are (for me) when there are more things on than my recorder can handle. Since some of them are available on Hulu, it doesn't matter to me since I can watch them anytime I want. This "media cloud" approach is a way of life.
With the movement of more content to mobile devices, the shift in the consumerization of media will just accelerate. Our on-demand desires cannot be quenched easily. There are people who talk about having Remote-Storage DVR (RS-DVR) and its legality. It is interesting, but I think it is really a case of Remote Digital Video content Access (RDVA) and rather than DVR.
Information wants to be free, and freely accessed as well. Notwithstanding the iPad & iPhone and Apple's "gated community" approach, guarding the entrance for apps and content.
Originally posted on The Next Big Thing blog
| Blogger Profile: Charlie Bess | |
| Charles Bess has worked in the Information Technology industry for about 30 years supporting a variety of large organizations and industries. Charlie has performed a variety of formal and technical leadership roles throughout EDS and now HP. He is a licensed professional engineer and in 2002, a senior member of IEEE and was recognized as a Fellow within HP for his focus on value delivery and innovation. Currently he is focused on the Chief Technologist functional relationship between HP and its largest clients. In addition to these activities, Charlie has also worked as a public speaker, advisor to SMUs MBA program and supported engineering and computer science activities at Purdue University and University of North Texas. He’s been blogging on technology and business value related topics since early 2003. |  |
