Wondering how to get people to land on your site and then go to the pages you want them to visit? Chris Goward has helpful information on how to use conversion optimization and create hypotheses to obtain marketing insights, along with lots of 'which page won?' examples.
What is content curation and how to get started? Donna Papacosta explains and gives tips on best practices, how to define a content curation strategy and offers some helpful tools. Also find out what the difference between aggregation and curation is.
Are you a CEO? Do you tweet? If so, you are among the '8 percent'. Peter Aceto is and he explains why. Peter sees a dramatic shift in the way companies are now being run, as do other experts like Don Tapscott. Social business is here and one of its big requirements is transparency. Find out what social business leaders are doing to connect with customers and employees in new and exciting ways.
Who are we and where are we headed?" - in terms of the digital media economy in Canada - was the question that started the 49 Pixels project. The survey has taken a year and seeks to answer the following questions: the size and scope of the industry, the number of digital media service providers operating within Canada (number of employees, location, revenue, etc), and the size of the workforce (habits, salaries, and skills of producers of digital media content). Read the full report...
Who are the media influencers today? Bloggers. Dave Fleet tells how not to work with bloggers and how to work with them. He describes a new model for interactions. He has tips for bloggers too!
Smart TV use is growing and in 2012 we can look forward to the release of iTV from Apple as well as other Smart TV developments. Nick Jones explains what Smart TVs are, who makes them and what opportunities they provide.
Dr. Ann Cavoukian's presentation on why freedom of information matters and how organizations and individual healthcare providers can prevent privacy breaches. The 'circle of care', a term used in the context of sharing information with implied consent, is discussed as is Ontario’s Experience with PHIPA.
You have a website but how do you get people to find you when they are looking for a service provider in your industry? Todd Bailey, speaking at Dx3 last month, helps take the mystery out of search engine optimization (SEO) which can deliver the sort of result you want. Yes, it is possible to rank near the top in search engine results. Here's how...
The music industry may be ailing, but the emphasis placed by some on copyright reform may not be the answer. Michael Geist, speaking at the 2011 Nova Scotia Music Week, elaborates on reasons why.
Why do people use mobile devices? Which ones do they use and is their use growing? Yes it is - tablet use, for one, is growing rapidly - and this offers opportunities explains Nick Jones.
Computers are not only getting faster than expected but also smarter. Forecasting the future of technology is difficult, says Richard Worzel, speaking at the CIO Peer Forum in April this year, because in many ways, what the technology will be capable of is not as important as what people will want done.
Content is part of the front line of your business which is why you can’t afford not to pay it the attention it deserves. What is content strategy? And what should you do once you've hired a content strategist?
It's time to get ready for Canada's anti-spam legislation which is expected to come into force early in 2012. New violations have been listed, strong penalties laid down and a spam reporting centre established to support enforcement of the legislation.
Learn about understanding channels in terms of your customer, getting marketing campaigns to work together to achieve the outcomes you're looking for and measuring only what is important.
If moving your organization's communications to digital seems a daunting task, learn from this case study of a successful migration.
87% of Canadians support the use of electronic medical records (EMRs) and 9 in 10 people are interested in having access to their own medical records.
Why do organizations spend more and more on IT while questioning its validity at the same time?
