January 10, 2011 9:45 AM

One of the biggest aspects of a website, your content, can also be one of the hardest parts to maintain. Consistently creating compelling content is a difficult task, especially if your bloggers run out of inspiration for content that is relevant to your audience. Luckily, content creators have a tool at their finger tips to help them figure out what type of content they should be writing more frequently to make their jobs a little easier, and that tool is analytics.

Which metrics can help you determine what content you should write?

1. Page Views.  Which of your content has the most page views? The content on your website that has the highest number of page views is definitely the type of content you should be creating more of. One of the key aspects of compelling content creation is developing content that your users want to read.
2. Organic Search Referrers. Which keywords are your visitors using to find your content? Writing more content around the popular keywords that your audience is using is a good way to make sure that you have content ready when your target audience enters a search query. 
3. Number of backlinks. Which content that you’ve develop gets the most backlinks? Backlinks are an important part of your SEO strategy, and developing more content that your readers like to link to will make your audience happy and increase your search engine rankings. 
4. Number of comments per post. This is a metric that is used when creating blog content. By looking at the number of subscribers who have commented on a certain post you can get a better idea of which posts your readers find most useful. 
5. Conversion rate. How many visitors convert (complete an action on your website, for example, subscribe to your blog) after reading a certain piece of content? The content that converts is the content you want to make more of.

Blogger Profile: Marqui Web Marketing Blog
Marqui's Web Marketing Blog is brought to you by their marketing and consulting team to share ideas, best practices and trends from the world of web marketing. The blog aims to cover a broad array of topics relating to web marketing including content management, conversion optimization, SEO, email marketing and lead nurturing.

Posted by Sue Ansell at January 10, 2011 9:45 AM

Categories: Sales and marketing

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