Webinar – How to Drive Demand Generation with an Inbound, Social Media Strategy  |  December 8, 2009  

Presented by Marcus Tewksbury, Director of Alterian Customer Intelligence

Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like Godin, Meerman, and Brogan. Everyone recognizes that social media is having a huge impact on successful demand generation. The problem lies in identifying how to apply it to the greatest benefit.

Some argue that you should rely entirely upon social media. That if you position things properly you can just sit back and let the customers come to you. Well… I don’t know about you, but I don’t know of any salesman that’s made his numbers by sitting around and waiting for the phone to ring. As with all good things, and social media is a good thing, when done to excess it can be bad. Like Twinkies and margaritas.

When done right, however, social media can have a profound impact on your demand generation efforts. At a time when it’s getting a lot harder to fill the funnel with email blasts, PPC campaigns, and cold calling social media offers an alternative way to engage with your prospects and customers.

In this webinar Alterian will show you how to cost efficiently keep the top of your funnel primed using a repeatable 4 part framework that covers:

Be Interesting: How to understand your audience’s pains and crafting relevant, interesting stories
Be Accessible: How to use digital to be available at a place and time of the customers choosing
Be Findable: How to use SEO and tagging to get your message in front of high value prospects
Be Measurable: How to use asset and lead tracking to monetize the impact of your efforts

P.S. The registration URL is: 
http://lfov.net/webrecorder/s?kid=57&cid=LF_82373698


Ben Bradley
Marketing, Sales and Anything Else