Dos and Don’ts for SaaS  |  December 2, 2008  

I stumbled upon this blog entry in the Chaotic Flow blog. Some of it is the kind of thing that has been talked about related to Internet based services for a while, but overall it is well worth the read. The more things change the more they stay the same.

Here is a summary:

The Top Ten Dos of SaaS Success

1. Choose a Large Market
2. Create a Hub on the Web
3. Accelerate Organic Growth
4. Craft a Compelling Story
5. Build the Business into the Product
6. Reach across the Firewall
7. Monetize Creatively 
8. Enable Mass Customization
9. Open Up to the Cloud
10. Leverage Your Community

1. Chase Elephants
2. Waste Money Marketing Offline
3. Launch without Online Trial
4. Cover up Shortcomings with People
5. Invest in Channel Partners too Early
6. Bleed Cash Indefinitely
7. Ignore the Long Tail
8. Think You Can Control It
9. Fail to be Creative
10. Depend on Network Effects