Kids these days: all they care about is fashion and flash, and forget about function.

A survey commissioned by Autodesk concluded the 18 to 29 age group—called the millennial generation—places greater importance on design than did its parents when considering workplace satisfaction, product purchases and even which city to live in. in fact, almost 70 per cent of the americans surveyed said a product becomes a must-have for them when it is well designed, and 55 per cent believe good design can actually improve a product’s functionality.

Peter Wolchak