Backbone 10 Year Anniversary event videos

Backbone's 10 years

Join the celebration in our special March 2011 issue!
A decade of Canadian publishing success
Ten years in the tech world. The more things change...


Backbone: a decade of quality and consistent distribution 

• 10 years of distribution in The Globe and Mail – 100,000 copies, 6 issues per year
• 3,742 pages of content over 10 years
• Sponsorship presence at more than 700 Canadian industry trade shows
• 10 years of traffic to www.backbonemag.com  
• Over 10,000 pages of current content on www.backbonemag.com  
• Regular distribution to more than 30 industry associations
• Consistent mission and editorial mandate
• Many clients have continued to advertise with us each and every year for the past 10 years
• Our readers continue to be early adopters and influential, affluent decision makers
• Technology is the most powerful tool to keep business ahead of the competition

Industry numbers

• The Top 300 IT companies in Canada increased their revenue to $71.32 billion in 2009
• The global market for mobile Internet devices alone will reach $80 billion by 2011
• Top 10 in-demand jobs today did not exist in 2001
• As early as 2006 50% of Telus’ total revenue is now derived from wireless
• 10 years ago a 37-inch HD plasma TV was $25,000
• One billion mobile devices will be online by 2013: IDC
• 93% of Backbone readers bank online
• Wikipedia was launched in 2001
• In 2001 Apple released its first iPod
• For 10 years Backbone has been described as a thought-provoking, entertaining and educational tool for business decision makers, trade associations and universities

Backbone’s distribution alliance relationships over the past 10 years

• The Globe and Mail – 100,000 copies per issue for 10 years
• Industry Canada – 5,000 copies per issue for 2 years
• Bell Canada (best SMB customers) – 10,000 copies per issue for 3 years
• Scotiabank (commercial customers) – 13,000 copies per issue for 2 years
• Procom (all consultants and clients) – 2,500 copies per issue for 4 years
• Air Canada lounges – 1,000 copies per issue for 5 years
• Grand & Toy (tech customers) – 10,000 copies per issue 3 years
• KPMG (ICE customers) – 2,500 copies per issue for 3 years
• Various trade associations – 1,500 copies per issue for 4 years
• Tech trade show sponsorship – 100 to 150 shows/year, 3,000 copies per issue for 6 years

Backbone’s special issues and supplements

• Green tech
• Fast 50 ranking and profiles
• Tech/business predictions
• Outsourcing
• Security and privacy
• eHealth
• Travel and incentives
• Fast cities – economic development
• Top300 ranking and profiles
• Executive education
• SMBs
• Data management
• Int’l trade and investment
• The Best in Web 2.0: a Top20 Ranking

Backbone’s additional opportunities

• Online sponsorships
• Banner ads, towers, contests
• Case studies
• Custom supplements
• Editorial advisory committee
• Round table - think tank
• Sponsored association distribution
• Client distribution alliance
• Trade show sponsorship
• BackboneTV
• Top 300 – sponsorship
• Fast 50 – sponsorship

The world of e-mail, Web sites and iPads is certainly an efficient method of consuming information, however, with the massive amount of e-mail we receive, the noise on the Web and the plethora of apps, magazines are still the preferred choice when engaging with in-depth stories. Consider this:

• Magazine subscriptions and readership has actually been on the rise over the past five years.
• 86% of Canadians read magazines, and we have a proven readership and audited circulation.
• Magazine ads are less obtrusive, less cluttered and are a service, not an interruption.
• Magazines still rank first in audience engagement, in a more focused environment.
• Magazines offer advertisers a streamlined integrated print and online campaign.
• Magazines love the Internet and vice versa.
• Magazines drive Web searches: more than double the Internet and social media.
• Editors have gone from being the voice of the industry to being trusted and credible filters.
• Magazines offer brand credibility, coherent artistic design and an identifiable editorial mandate. They are complete packages which connect with readers.
• When the TV was invented the radio didn’t go away. Magazines have a long life ahead of them.

10 things not commonly in use 10 years ago:

• Cloud computing
• The mobile Internet
• Facebook
• LinkedIn
• Digital camera phones
• Google Earth
• Voice over IP
• Blogs and wikis
• Consumer GPS devices
• Twitter

From the days of our launch issue in January 2001 we have seen dramatic advancements in technology. Ten years ago 80 per cent of the technology we use today had not yet been invented. All the more reason to stay on top of the curve – with a strong Backbone.

Contact us:

Steve Dietrich, Publisher sdietrich@backbonemag.com  604-986-5352
Dinah Quattrin, Director of Sales dquattrin@backbonemag.com  416-993-9636